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New program to channel North County's economy

NORTH COUNTY ---- A group that promotes regional economic development is issuing a casting call to North County companies, business experts and educators to star in a planned public-access TV series.

The San Diego North Economic Development Council is scheduled to unveil plans for its new "Economic Round Table" program to community leaders today, said Gary Knight, council president and chief executive officer. The series of one-hour programs are to be filmed at KOCT, Oceanside's nonprofit community TV company, and shown on KOCT, Cox Cable and Time Warner, serving a total of 500,000 homes, Knight said. JDS Video & Media Productions, Inc. of Escondido is creating the programs.

The plan is to have each segment focus on a single topic, such as health care, work force development and the Chargers' consideration of Oceanside as home for a new stadium. Knight said that the aim per show is to feature four companies, which would pay the production costs, but to keep the subject matter focused on a broad topic and not on self-promotion by the underwriters.

The first show, now being filmed, is financed solely by Stonegate, developer of Merriam Mountains, a proposed planned community of 2,700 homes north of Escondido off Interstate 15 near Deer Springs. The development, which is in the planning stage and requires approval from several government agencies, has sparked intense opposition from nearby communities over fire danger and traffic congestion.

Knight declined to state the cost for one program.

He said he hopes that each show will feature interviews with representatives from the four underwriting companies, a panel discussion and a look at career options related to the main theme. Knight said that one aim of "Economic Round Table" will be to provide videos on careers and job training that local high schools and colleges can show students.

One aim is to help raise the skill levels of young residents so that they can qualify for high-paying local jobs. Skilled workers help attract quality businesses to the area, Knight said. "Our whole region will do much better economically."